When we spend our money to purchase a product or a service -we are also empowering a set of behaviors representing the operating culture of the company we are purchasing from.

What kind of behaviors are we supporting?
Stable, diverse, fairly treated and respected workforce - or layoffs while executive team gets huge bonuses?
Fair compensation ratios - or Executives receiving 100's of times average worker salaries?
Proactive prevention of harmful and toxic environmental emissions - or Poisoning our land, rivers, lakes, oceans and air?
Not interfering with governmental responsibility to its people - or Undermining democracy by attempting to buy it?
Paying a fair share of taxes - or Operating offshore and avoiding taxes.