Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World

Continue Shopping or See your cart

Item Description

Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

Product Details

  • Author: Diane MacEachern
  • Publication Date: 2008-02-28
  • Publisher: Avery Trade
  • Product Group: Book
  • Manufacturer: Avery Trade
  • Binding: Paperback, 432 pages
  • Package Dimensions:
    • Dimensions: 920L x 740W x 120H
    • Weight: 160
  • List Price: $17.95
  • ISBN: 1583333037
  • ASIN: 1583333037

Customer Reviews

Average Amazon User Rating: Average rating: 5.0 stars

4 stars Big Green Purse 2010-02-18

Reviewer: Chob

This book is very easy to read and extremely informative. She tours all the way from the kitchen through to the bedroom and then some. Well worth the read. Honolulu.

5 stars A Great Green Guide for everyone! 2009-04-18

Reviewer: S. Coulston

I have told all my friends about this book! I've even bought copies of this books to give to friends. It is a great reference to turn your home and everyday living and thinking to be environmentally correct! It guides you and answers so many questions about products, what to buy, what to use, what we should be using, etc. !! And it isn't overwhelming...I've taken it a little at a time and I've accomplished so much already. My daughter and I have both changed our households completely using this book! I've even written letters to local grocery stores requesting various products, or improvements in their organic produce section. I would never thought I could make a difference. We can! And this book will show you how!

5 stars It Is Not Easy Being Green 2008-10-14

Reviewer: Giselle Maiello

This book makes lots of sense. It's more important then ever to actually read labels and consider packaging when you buy things. Maybe if more people would spend their money only with companies and products that make the effort then there would be more manufacturers and businesses thinking "green." I've found that it's very easy to "go green" in some areas and very hard (or expensive) in others. You have to do what you can. If we all do something then eventually it shouldn't be more expensive to buy biodegradable and sustainable products in packaging made from recycled material, or at least packaged in material that is recyclable.

5 stars Good Upgrade 2008-06-14

Reviewer: Raine Tyler

Very informative but will be somewhat dated as the green market develops. A good starter on where to go to start your green journey.

5 stars FearlessSpectators.com Reports 2008-05-30

Reviewer: Ruth Mcveigh

Big Green Purse is a clarion call to consumers to exert the "power of the purse" and send the only message the marketplace appears to understand: consumers are getting smarter and better informed, and want to spend their money on products that can help sustain, rather than destroy, the planet.

So what if corporate mentality can't conceive of "green" being anything other than the color of money? If enough consumers - most of whom, let's face it, are women - send the marketplace the message that we will no longer purchase unsafe and polluting products in wasteful packaging, the marketplace will respond.

Diane's book is a wealth of information on products we all use every day, and lots of that information is quite alarming. Did you know, for example, that 89% of the 10,500 chemical ingredients that go into lipstick, nail polish, hair coloring, soap, and other personal-care products have never been safety-tested by the FDA? Nor is it known what the cumulative exposure of chemicals linked to serious health concerns can be, yet we bathe with, slather on our bodies, and make-up our faces every day with countless personal-care products. Who exactly does the FDA exist to protect anyway: people or industries?

The beauty of the book is that is not just a litany of frightening statistics - far from it. It is also brimming with advice and resources on where to purchase greener and safer cosmetics, cars, food, household cleansers, clothing, garden products, electronics, furniture, kids' stuff, and more. Enough information, in short, to empower us to change the way we live.

The marketplace will always sell what brings it the most "green," but if we demand less polluting and safer products, well, we the people will have taken responsibility for doing something ourselves to create a "cleaner, greener world." Hey, it's not like we can wait for Congress to take action ...